The Identity and Passport Service (IPS) will unveil animated fingerprint characters this week to promote the scheme to businesses, ahead of a consumer campaign in early 2010. The first wave of activity aims to build recognition among those businesses that will be regularly presented with cards by consumers. These include those in the retail, finance and education sectors.

‘The government is wasting vast sums of taxpayers’ money on the scheme,’ said shadow home secretary Chris Grayling. ‘Instead of marketing the scheme, it should be scrapping it.’ The Conservative Party has pledged to axe the cards if it wins the next general election.

It’s really shocking that a government which a) doesn’t have money to spend on needless projects and b) needs a big idea which works to catapult it into the next general election to give it a snowball’s chance in hell of winning should be continuing with its ID cards adventure. But it’s also not surprising. Home Secretary Alan Johnson’s committed the Home Office to a wholesale redefinition of identity for the 21st century (one defined by government, surprisingly enough), so despite his attempts to have us believe ID cards are dead, we still have a fight on our hands.

(via No2ID and Liberty Central)

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